A Friendly Bread

A Friendly Bread specializes in Obsessible Sourdough Snacks, made out of their signature delicious, naturally leavened sourdough bread. Lane Levine started the business out of his house in 2017. A Friendly Bread consists of a small, diligent team of bakers who produce our obsessible snacks. They make it themselves: sourdough is finicky and requires deep knowledge and expertise to make.

SERVICES:
/ BRAND IDENTITY / PACKAGE DESIGN / COLLATERAL DESIGN /


  • The Challenge:
    Having been a loyal client for an extended period, A Friendly Bread placed their trust in the Gilah team to design a modernized logo. With a shift in focus from fresh bread to the packaged consumer goods market, AFB required a versatile brand identity that could adapt to various projects and sizes. This called for a more modular approach, ensuring the logo could be effectively utilized across a range of applications.

    The Solution:
    We developed taglines, a logo mark, and a logotype that exudes a warm and approachable vibe, perfectly aligning with the friendly brand identity. This logo not only showcases their cheerful persona but has also played a pivotal role in elevating A Friendly Bread from a local business to a recognized national presence.

A Friendly Bread Logo
A Friendly Bread Logo & Tagline


  • The Challenge:
    In addition to developing the brand identity, we were given the exciting opportunity to design visually appealing packaging for Lane's range of Toasts and frozen Sourdough Grilled Cheese.

    The Solution:
    Recognizing the inherent beauty of these products, we made the strategic decision to prominently feature photography on the packaging. By placing the delicious contents front and center, we aimed to entice new customers with their visual appeal. As a result, these products have gained widespread recognition and popularity, transitioning from being available solely in local grocers to being stocked in national chains such as Whole Foods and Giant.

Grilled Cheese Package Design (3 Options): Cinnamon Raisin Bread with Brie and Mozzarella, Challah with Swiss and Mozzarella, Simple Country Sourdough with Extra Sharp Cheddar and Mozzerella
Grilled Cheese Sandwich
Grilled Cheese Case Pack Design: 3 varieties with multiple packages standing upright in corresponding branded boxes
Grilled Cheese Case Pack Design: Sourdough Grilled Cheese

“When I began working with Gilah to design the package for my frozen grilled cheese product, they provided me with 13 unique, smart designs. I was impressed but not in love - so they gave me 9 more designs and we worked at it until I was over the moon with excitement about our packaging. Our grilled cheese packaging pops on the shelves, and I always get compliments on it. This team is great at what they do, and an absolute joy to work with.”
– Lane Levine, Owner

Sourdough Toasts Package Design Vertical. 3 Varieties: Turmeric Honey, Olive Oil and Sea Salt, Pecan Cranberry
Sourdough Toasts Package Design Horizontal. 3 Varieties: Turmeric Honey, Olive Oil and Sea Salt, Pecan Cranberry
One Turmeric Toast
Toast crumbles
One Pecan Cranberry Toast
Toast crumbles

A Friendly Bread has had a steady increase in the number of stores that carry their product since they began wholesale operations.

Lane Making Grilled Cheese
Lane with A Friendly Bread Banner Stand
Toasts Beauty Shot, showing toasts on the side of a plate next to a bowl of tomato soup
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